Skills Directory
Exhibition Think Tank Club
Exhibition Think Tank Club
Skills Directory
Exhibition Skills Directory
The easy way to find industry experts
The easy way to find industry experts
Innovation Supporters
Exhibition Think Tank Club
Exhibition Think Tank Club
Innovation Supporters
Exhibition Innovation Supporters
Become an official supporter of the Exhibition Think Tank Club
Become an official supporter of the Exhibition Think Tank Club
ETT Mentoring Programme
Exhibition Think Tank Club
Exhibition Think Tank Club
ETT Mentoring
ETT Mentoring Programme
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Do you need support from senior industry professionals to push your career development?
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Welcome to The Exhibition Think Tank Club, a global platform for Exhibition Industry professionals to network, debate & continue helping the industry to move on and upwards.

"The Exhibition Think Tank Club Concluded Digital Venture with Impactful Legacy, Acknowledging Industry Support and UFI Partnership"

In response to the unprecedented halt of exhibitions worldwide during the Covid crisis, the Exhibition Think Tank Club, an initiative from MBB Consulting Group supported by UFI, The Global Association of the Exhibition Industry, emerged as a groundbreaking platform for collaboration and innovation. It aimed to tackle the challenges posed by the crisis and bring people together in difficult times.

Commencing in June 2020 with its inaugural online Think Tank, participants gathered to collaborate and discuss strategies for navigating the ongoing crisis. This initiative swiftly evolved into a vibrant community of industry professionals dedicated to fostering innovation and advancing the exhibition industry, then recognized as the Exhibition Think Tank Club (ETT Club).

The club’s membership witnessed steady growth, reaching a peak of 1,300 members based in 72 countries. It comprised a diverse, hierarchy-free community of exhibition organizers, venues, suppliers, associations, students, consultants, and others.

“Starting the ETT Club was one of the most rewarding projects I did in my career as I saw so many industry peers coming together and becoming friends all over the world” said Matthias Tesi Baur, CEO MBB-Consulting Group.

Managing the Exhibition Think Tank, MBB Consulting Group expressed pride and gratitude for the unwavering support from UFI, the Global Association for the Exhibition Industry, which became a business partner in 2020, further validating ETT Club’s significant impact on the industry.

The success of this initiative would not have been possible without the support of industry friends: ETT Club’s group leaders, sponsors, innovation supporters, and the vibrant community that joined in to collaborate and network, collectively pushing the industry forward.

The Club embraced various innovative online formats such as panel discussions, workshops, Education sessions, monthly innovation talks, micro-workshops, town hall meetings, Innovation “Sprints”, and thematic Think Tanks. Encouraging active participations and creating a platform to present the content and outcome of our sessions and group work was successful, with increasing collaboration and permanent groups of members meeting on a regular basic to discuss diverse hot topics. New friendships started to form, and the Exhibition Think Tank Club’s community of members kept growing.

The ETT Club established sub-groups, each addressing a distinct topic, and to enhance the sense of unity and individuality, the members were encouraged to create their own group logo and choose a name for their respective sub-group. Working in the background for several months or a year, with regular team meetings, the groups offered invaluable information and insights to the Exhibition Think Tank community. The ETT Middle East Event Professionals group still meets bi-monthly since 2021, the Value Proposition group created a full study on how to retain talent in our industry, and many more groups such as the Sustainability Group and the Data Monetisation Group created valuable content for the industry.

“Uniting the Exhibition Think Tank community and witnessing our members from all around the world collaborate on various pivotal topics has been a fantastic experience and a gratifying journey. I could not thank enough all industry professionals for actively engaging with each other and with the ETT Club, generously sharing knowledge, and supporting our industry through the crisis”, said Sandrine Pittaway, Senior Education and Project Manager.

The introduction of umbrella topics, called mission, for extended periods allowed for in-depth exploration, diverse perspectives, and genuine innovation. One of the Exhibition Think Tank’s significant missions, “Journey to Reopen the Exhibition Industry,” unfolded from March to June 2021. Comprising 30+ online sessions with 70+ speakers and an overall audience of 3000+ participants joining from multiple countries, this mission not only facilitated knowledge exchange and best practice sharing but also united professionals worldwide in navigating the challenges brought by the crisis, and how to reopen exhibitions when organisations were lacking human resources and when standard had dramatically changed.

To support the mission, spread the word and reach out to more professionals in the sector, the Exhibition Think Tank Club extended invitations to C-levels’ industry professionals, urging them to lend their support by associating their name with the mission. The response surpassed all expectations, as an impressive cohort of over 130 professionals enthusiastically joined as mission ambassadors. To amplify their involvement, bespoke banners were created for each ambassador, featuring a compelling personal message. These banners not only served as a visual representation of their commitment but also served as a rallying call, encouraging all stakeholders to participate in the mission and the series of online events organised to drive innovation and facilitate the safe and effective reopening of exhibitions.

The initiative continued to evolve with subsequent missions, including Marketing and Strategy, aiming to further innovate and network within the industry. The Exhibition Think Tank stands as a testament to resilience, adaptability, and the power of a global community united in overcoming industry challenges and fostering innovation.

Its growth made the Exhibition Think Tank a unique Club open to everyone. Throughout the years, Sponsors and Innovation Supporters joined the Club to support innovation. Moreover, it demonstrated that during times of crisis, the exhibition industry can swiftly unite and provide mutual support by exchanging ideas and learning from best practices. The Exhibition Think Tank created an ideal platform with effective communication and, more importantly, a favourable atmosphere for individuals to find a secure space and engage in open conversations to address the most significant crisis the industry had faced. The key to its success laid in its inclusivity, offering a voice to individuals across countries and cultures, fostering diversity, and placing innovation at its core. By uniting and emphasizing collaboration, stronger outcomes were achieved.

In 2023, the exhibition industry returned to pre-pandemic business conditions, and the focus of industry collaboration had shifted back to in-person exchanges and meetings, bringing MBB Consulting Group and UFI, the Global Association of the Exhibition Industry, to wrap up this digital-only venture. MBB Consulting Group refocused on its core business as a consulting and education service provider for the industry, and UFI continues to offer the club members opportunities to stay engaged through UFI moderated activities and channels.

True to the mission and primary purpose during the crisis, the Exhibition Think Tank Club concluded with a Final Think Tank on the 31st January 2024. This session brought together members who contributed to the Think Tank and engaged with the Club throughout this transformative journey, reflecting on achievements, lessons learned, and expectations for the future.

Exhibition Skills Directory

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Expoplatform renews its Gold Sponsorship of the ett club for 2022

Discover new exhibition strategies & innovations by joining ETT new mission and events throughout February-March! A Think Tank, Panel Discussions and Group work to discuss ideas, innovate and network with other industry professionals from all regions in the world.
Join our events and register here!

Mission sponsor:

Join Networking Groups

All ett club Members can join Groups to network with other members who share similar interests and specialities. Join as many as you like. Click below to explore the groups relating to each topic...

Upcoming Events

Chose from a wide range of events from panel discussions, Sprint sessions, Think Tanks, and more...

Why should I become a member?

The Exhibition Think Tank Club is a worldwide e-platform for Exhibition Industry professional to network, debate & continue helping the industry to move on and upwards.

Members are industry peers from different sectors and countries gathering together and sharing their expertise, vision and insights (individual, team or company membership options).

Make the Exhibition Think Tank your resource to stay ahead of all industry developments and to be your network platform for the industry.

As a member you will have priority access to a wide range of online, hybrid and physical events to collaborate, innovate and network including:

  • Recurrent online discussions on specific Industry’s hot topics
  • Recurrent online networking sessions which we will conduct topic and/or language based
  • Specific and tailored educational online courses
  • Online Single Sprint (including 2 sessions) with market survey, data analysis and results presentation, followed by groups work on identified concerns and final white paper
  • Think Tank on specific topic (run for the whole industry or on-demand for company/teams)
  • Virtual and/or physical social events
  • Articles and Newsletters

Make the Exhibition Think Tank your resource to stay ahead of all industry developments and to be your network platform for the industry.

Latest Reports

As an ett club Member you can access a range of reports, analysis, and presentations

* Gold and Company Members have access to ALL materials. Basic members can access materials relating to the events they have atten ded.

Join the Exhibition
Think Tank Club

Boost your network by joining us…

Join the ett club to collaborate, innovate and network with global industry peers in discussion rounds, topic sprints, think tanks and live events to address and develop all exhibition related themes from hybrid events to talent acquisition.

Never miss an innovation trend and ensure you’re on top of the latest developments.

ett club Team Leaders

Tamar Beck

Team Leader/Mentor

Burkhard Bluemner

Team Leader

Alison Church

Team Leader/Mentor

Berislav Čižmek

Team Leader

Mark Eddy

Team Leader/Mentor

Stephan Forseilles

Team Leader/Mentor

Mike Frost

Team Leader

Guy Garside

Team Leader

Wilbert Heijmans

Team Leader/Mentor

Simona Jevdokimovaite

Team Leader

Debbie Lee

Team Leader

Dalibor Palus

Team Leader

Mark Parsons

Team Leader/Mentor

Ashley Roberts

Team Leader/Mentor

Stephanie Selesnick

Team Leader

Catalin Trifu

Team Leader

Erika Welling

Team Leader

Cinzia Zanin

Team Leader

Alexis Zamudio

Team Leader

Membership Options

Basic Membership

£ Free
  • 1 Member entitlement
  • Entitled to discounts on paid events and reports
  • Personalised ETT club logo & banners
  • Access to all networking public groups on ETT club

Gold Membership

£ 13
per month (£41.70/quarter)
  • 1 member entitlement
  • FREE or prioritised access to most ETT Club events
  • FREE access to all ETT Club events- and video reports
  • Exclusive Gold members-only events
  • Personalised ETT club logo & banners
  • Discounts on MBB reports
  • Exclusive discounts on education courses
  • Access to all networking public groups on ETT Club
  • Option to become a group leader

Innovation Supporter Package

from £90
Based on organisation size
  • Complimentary Gold Memberships
  • Get all the benefits from the Gold Membership
  • Invitation to all Executive Briefings
  • Tailored solutions available
  • Listed in the directory of Innovation supporter on ETT website
  • Optional: Logo “Exhibition Innovation Supporter” to be placed on your website
  • Optional: Email signature logo

NextGen GOLD Membership

Individual Students and Young Professional (under 27)
£ 3

Annually (£3.50/month in the 1st year) - NextGen Offer
  • All the benefits of a Gold Membership

Enterprise Membership

Corporate Multi-user
£ poa bespoke package
  • All the benefits of a Company Membership with the addition of tailored solutions for your organisation