Home Events THINK TANK: Exclusive Design Thinking Process to Redefine Networking

THINK TANK: Exclusive Design Thinking Process to Redefine Networking


4 SESSIONS: 8 November, 22 November & 6 December 2021
FINAL SESSION 24 January 2022
16:00 – 18:00 (UK time)
Length: 120min
Apply by email to: sandrine.pittaway@mbb-consultinggroup.com

Lecturer: Dan-Joël Ake, Founder, OP Booster & HumannConnect

Do you want to explore Design Thinking methodology that Google uses for unlocking any market they want to jump in and gain a better understanding into the challenges the industry is facing with virtual networking?

Networking and content are the 2 pillars of the event industry. While technology has brought many new opportunities for resetting the event industry, it seems that technology brings pale substitute networking solutions. Join the exclusive Design Thinking process to redefine networking and work with Dan-Joel Ake and a small group of participants to identify the real challenges behind event networking and explore solutions accordingly to ensure we are meeting the needs and goals of the industry. 

Methodology:  This series will use the basics of the Design Thinking methodology that is appropriate to address these challenges and find efficient solutions.   

Structure:  4 sessions of 2 hours of Design Thinking and guided brainstorming including reports of the results.  

Apply here

Please apply to sandrine.pittaway@mbb-consultinggroup.com to express your interest in joining this Think Tank.

  • Session 1 (8 Nov):  Challenges around event networking. Deconstructing virtual events to identify the challenges around event networking  

Mapping attendees’ expectations, disappointments and needs about virtual events. Mapping attendees’ journey through virtual event networking. Zooming down to the challenges in each phase (before the event, during the event, after the event).  

  • Session 2 (22 Nov):  One size doesn’t fit all. Networking can be seen as an empty opportunity unless specified; “networking with whom for what”.  

One of the reasons why networking opportunities do not work satisfy attendees expectations could be due to the blurred concept of networking. Until we zoom in to the precise goal level, networking can mean different things to different people. This workshop will focus on decoding event networking and mapping reasons for networking and existing virtual networking solutions.  

  • Session 3 (6 Dec): Attempts to saving event networking. Brainstorming and Prioritizing solutions to virtual event networking and to hybrid event networking.

Guided Design Thinking brainstorming to design solutions to the main issues around virtual event networking and to hybrid event networking .  

  • Session 4 (24 January): Reports of results, tailor made solutions.

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The event is finished.


24 Jan 2022

Local Time

  • Timezone: America/New_York
  • Date: 24 Jan 2022

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