SPRINT: How does Marketing Communication need to change To Reopen An Exhibition?

6 October
14:00 (UK Time)
Length: 60min
FREE event

Join this session to view ETT Groups’ presentations based on the topic: How Does Marketing Communication Need To Change To Reopen An Exhibition? 

As part of its project “ETT EXHIBITION MARKETING MONTHS, Exploring the Best Reopening Marketing Strategies”, ETT Club is delighted to start with a Sprint: How Does Marketing Communication Need To Change To Reopen An Exhibition?

Open to everyone in the exhibition industry who is reopening exhibitions or in the planning stage, this second session includes ETT Groups’ presentations based on the following task:

How does Marketing Communication need to change to Reopen an Exhibition?

Criteria
1.Which strategies have you used to keep your audience engaged virtually?
2.How has your messaging changed from pre-covid communications?
3.Have you run a 365-day campaign? Which channels did you use? How successful has it been?
4.What have you learnt about your data? Has your audience changed/grown?
5.Have you implemented any new channels in your marketing plan post-covid? How successful have they been?
6.How have hybrid events impacted your marketing plan and strategy?
7.How have the needs of your audience changed?

Join the session to learn from other industry professionals, collaborate and innovate!

FREE online session

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