MICRO-WORKSHOP: How can we improve exhibition attendee engagement?

27 April 2022
14:00 (UK time)
Length: 90min

FREE for Gold members

Education – Discussion – Networking

Lecturer: Lee Ali, Managing Director, Expo Stars Interactive Ltd

How can the exhibition industry (Exhibitors, Service Providers and Organisers) improve Attendee Engagement for better ROI and ROO for all concerned.

Why is it important to focus on attendee engagement? What are the key strategies needed to improve engagement and how do we measure succesful attendee engagement?

As the industry rebounds from the covid pandemic with reduced attendee numbers, it is vital that exhibitors, service providers and organisers work together and have an attendee engagement strategy to optimise the return on investment and objectives and rebuild confidence for everyone concerned. In this interactive workshop, we will be taking an indepth look into what part each stakeholder can play to improve engagement.

Join this Micro-Workshop which will highlight why it is important that all stakeholders work together to improve attendee engagement so that everyone wins. This session is a unique and holistic insight into attendee engagement from the perspective of all the stakeholders in the industry.

Education – Group work – Discussion – 100% Networking

Part of the ett Micro-Workshop Series

Cost:
Free for Gold members
£19 for Basic members and non-members

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