Hybrid Tradeshows: the Definition and Benefits of Digital Formats – Report

This report provides you with:

  • A definition of a hybrid event
  • A framework to build hybrid strategies
  • Examples of how tradeshow websites can be rated in terms of hybrid KPIs
  • An overview and insights of possible digital formats
  • Pros and cons of digital formats in a hybrid strategy
  • Supplier overview and tools to establish a hybrid strategy


  • Pages: 59 pages
  • Author: MBB-Consulting Group
  • Format: PDF
  • Single User License Cost: £680 + VAT (Membership discounts: Company 25% off, Gold 20% off, Basic 5% off) – make sure you are logged in to receive the discount you are entitled to.
  • Additional User License Cost: £120 + VAT (Get in touch to arrange)