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Welcome to the MICRO-WORKSHOP: How can we improve exhibition attendee engagement?

Lecturer: Lee Ali, Managing Director, Expo Stars Interactive Ltd

How can the exhibition industry (Exhibitors, Service Providers and Organisers) improve Attendee Engagement for better ROI and ROO for all concerned.

Why is it important to focus on attendee engagement? What are the key strategies needed to improve engagement and how do we measure succesful attendee engagement?

As the industry rebounds from the covid pandemic with reduced attendee numbers, it is vital that exhibitors, service providers and organisers work together and have an attendee engagement strategy to optimise the return on investment and objectives and rebuild confidence for everyone concerned. In this interactive workshop, we will be taking an indepth look into what part each stakeholder can play to improve engagement.

Join this Micro-Workshop which will highlight why it is important that all stakeholders work together to improve attendee engagement so that everyone wins. This session is a unique and holistic insight into attendee engagement from the perspective of all the stakeholders in the industry.

Presentation: How can we improve exhibition attendee engagement?

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