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Welcome to the ETT Club Panel Discussion

As part of its project “ETT Journey to reopen the exhibition industry”, ETT Club is delighted to present this great panel discussion with three international speakers sharing their experience and approach, covering China, Germany and Italy.

The teams prepared the shows well with new hygiene procedures and in a new setup to keep exhibitors and visitors safe, and to provide a great platform to their industries also in Corona times. What lessons have we learned? What has worked and what can be improved? What can we learn and do or not do to kickstart tradeshows again?

We assemble a great international panel of speakers to discuss these questions and share with the entire industry:

  • Michael Degen, Executive Director, Messe Düsseldorf
  • Tommaso Cancellara, CEO, MICAM Milano
  • Michael Kruppe, Founder CEO, GM SNIEC

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