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Panel Discussion: First Tradeshows have happened – What lessons have we learned? – Report

The panel discusses a range of views as to how the customer journey will change for exhibitors as a result the increased shift towards digital.

Welcome to our online panel discussion

Our three panellists, based in Germany, Italy and China, share their experience of tradeshows during the crisis.


  • Michael Degen, Executive Director, Messe Düsseldorf
  • Tommaso Cancellara, CEO, MICAM Milano
  • Michael Kruppe, CEO, GM SNIEC

The teams prepared the shows well with new hygiene procedures and in a new setup to keep exhibitors and visitors safe, and to provide a great platform to their industries also in Corona times. What lessons have we learned? What has worked and what can be improved? How to attract exhibitors and visitors?

We assembled a great international panel of speakers to discuss these questions so that the entire industry can learn how to kickstart tradeshows again. Q&A at the end of the session.

Panel Discussion: 8am (UK Time) session

Panel Discussion: 4pm (UK Time) session