Welcome to our online panel discussion
Our three panellists, based in Germany, Italy and China, share their experience of tradeshows during the crisis.
- Michael Degen, Executive Director, Messe Düsseldorf
- Tommaso Cancellara, CEO, MICAM Milano
- Michael Kruppe, CEO, GM SNIEC
The teams prepared the shows well with new hygiene procedures and in a new setup to keep exhibitors and visitors safe, and to provide a great platform to their industries also in Corona times. What lessons have we learned? What has worked and what can be improved? How to attract exhibitors and visitors?
We assembled a great international panel of speakers to discuss these questions so that the entire industry can learn how to kickstart tradeshows again. Q&A at the end of the session.