Panel Discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies? – Report

Welcome to ETT Panel Discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies?

As part of its mission “ETT Exhibition Marketing Months, Exploring the best reopening marketing strategies”, ETT Club is delighted to present the panel discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies? A panel supported by Alison Church, Marketing Director, UK & Global, Easyfairs and ETT sub-group “Eventrepreneurs” group leader.

We are delighted to welcome a panel of great speakers to discuss 365 marketing approach strategy and share their insight with the entire industry:

Speakers:

  • Sam Chance, Marketing Director, Montgomery Group
  • Jo Tyler, CMO, Raccoon Events
  • Alison Church, Marketing Director, UK & Global, Easyfairs

Video Recording – ETT Panel Discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies?