Description

This report provides you with

• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be
  rated in terms of hybrid formats
• An overview and insights of possible digital
  formats
• Pros and cons of digital formats in a hybrid
  strategy
• Supplier overview and tools to establish a
  hybrid strategy
• Most importantly: A holistic overview of food
  trade shows in hybrid formats