The reports below are available to download for ett club members and attendees of specific events.
In April 2020 we embarked on a journey to bring more than 150 exhibition industry professionals, organised in 20 groups to discuss how our industry needs to change. This report is the output of all the work.
Artificial Intelligence (AI), is a machine’s ability to perform the cognitive functions we associate with the human mind, such as perceiving, reasoning, learning, interacting with the environment, problem-solving and to a degree, being creative.
Innovative ideas born from the use of machine intelligence are seeping into the exhibition world where they are inspiring the evolution and transformation of exhibitions and how traditional business is conducted.