The reports below are available to download for ett club members and attendees of specific events.
The panel discusses a range of views as to how the customer journey will change for exhibitors as a result the increased shift towards digital.
The panel discusses the learnings of the “Summer Sprint” of the ETT Club event “A Hunt for the Best Hybrid Event” held in July where teams searched for and presented a best practice hybrid event.
This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy
This Sprint aims to reveal the best online hybrid event. It was made up of two online sessions with some group work in between. In the first session, industry experts define what a hybrid event actually is. The participating groups then scoured the Internet for best-practice examples. Finally, the results were presented in the second online session.
Welcome to our second online panel discussion in the series “Opinionated about …..”
In the second of the series we discuss the question “Do we have the right skills in the exhibition industry?”
Welcome to our very first online panel discussion in the series “Opinionated about …..”
In the first of the series we discuss the question “Can virtual events partially replace live events?
In April 2020 we embarked on a journey to bring more than 150 exhibition industry professionals, organised in 20 groups to discuss how our industry needs to change. This report is the output of all the work.
Artificial Intelligence (AI), is a machine’s ability to perform the cognitive functions we associate with the human mind, such as perceiving, reasoning, learning, interacting with the environment, problem-solving and to a degree, being creative.
Innovative ideas born from the use of machine intelligence are seeping into the exhibition world where they are inspiring the evolution and transformation of exhibitions and how traditional business is conducted.