Latest Reports

The reports below are available to download for ett club members and attendees of specific events.

Premium Report
MBB-Consulting Group

Hybrid Tradeshows: the Definition and Benefits of Digital Formats – Report

This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy

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Report
ett club

Summer Sprint – A “Hunt” for the Best Hybrid Event – Report

This Sprint aims to reveal the best online hybrid event. It was made up of two online sessions with some group work in between. In the first session, industry experts define what a hybrid event actually is. The participating groups then scoured the Internet for best-practice examples. Finally, the results were presented in the second online session.

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Report
MBB-Consulting Group

Artificial Intelligence in the Exhibition Industry

Artificial Intelligence (AI), is a machine’s ability to perform the cognitive functions we associate with the human mind, such as perceiving, reasoning, learning, interacting with the environment, problem-solving and to a degree, being creative.

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