Latest Reports
ETT reports cover the content from all our events. “Gold” members can access all written reports and recorded sessions here as part of their membership. “Basic” members have access to all this content during the live sessions themselves. We do not sell any reports that ETT members have contributed to. Also available for a fee in this section are reports from MBB-Consulting Group, the consultancy agency specialised in the international exhibitions, events, services and e-business sector.
Panel Discussion: What are the New Key Customer Touch Points? – Report
The October Think Tank was a serie of online events and team work phase covering customer journey change, new key touch points and group presentations/discussions.
The final team work presentations showed a truly amazing work, thoughts, ideas and creativity.
Value Proposition Town Hall meeting – Report
The ETT Club Town Hall Meetings provide a fun and interactive platform and the first Town Hall meeting will cover our focus topic “Value Proposition”.
ETT Onboarding Webinar – Report
Interested in what the Exhibition Think Tank can offer and how it works? Then join the ETT Onboarding Webinar to understand the benefits of becoming an ETT Club member!
Think Tank : Discovering new trade show customer touch points – Report
The October Think Tank was a serie of online events and team work phase covering customer journey change, new key touch points and group presentations/discussions.
The final team work presentations showed a truly amazing work, thoughts, ideas and creativity.
Panel Discussion: First Tradeshows have happened – What lessons have we learned? – Report
The panel discusses a range of views as to how the customer journey will change for exhibitors as a result the increased shift towards digital.
Hybrid food tradeshows sector review – Report
This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy
Panel Discussion: The Exhibition Customers’ Changing Journey – Report
The panel discusses a range of views as to how the customer journey will change for exhibitors as a result the increased shift towards digital.
Panel Discussion: Learnings and Best Practices for Hybrid Events – Report
The panel discusses the learnings of the “Summer Sprint” of the ETT Club event “A Hunt for the Best Hybrid Event” held in July where teams searched for and presented a best practice hybrid event.
Hybrid Tradeshows: the Definition and Benefits of Digital Formats – Report
This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy
Summer Sprint – A “Hunt” for the Best Hybrid Event – Report
This Sprint aims to reveal the best online hybrid event. It was made up of two online sessions with some group work in between. In the first session, industry experts define what a hybrid event actually is. The participating groups then scoured the Internet for best-practice examples. Finally, the results were presented in the second online session.
Opinionated about Expertise: Do We Have The Right Skills in the Exhibition Industry? – Report
Welcome to our second online panel discussion in the series “Opinionated about …..”
In the second of the series we discuss the question “Do we have the right skills in the exhibition industry?”
Opinionated about Digital: Can Virtual Events Partially Replace Live Events? – Report
Welcome to our very first online panel discussion in the series “Opinionated about …..”
In the first of the series we discuss the question “Can virtual events partially replace live events?
Exhibitions Think Tank: Working Together to Redefine the Industry – Final Report
In April 2020 we embarked on a journey to bring more than 150 exhibition industry professionals, organised in 20 groups to discuss how our industry needs to change. This report is the output of all the work.
Crisis Recovery Guide for the Exhibition Industry
Push Sales | Establish a new Strategy | Create Post Crisis USP | Execute Digital Innovation
Artificial Intelligence in the Exhibition Industry
Artificial Intelligence (AI), is a machine’s ability to perform the cognitive functions we associate with the human mind, such as perceiving, reasoning, learning, interacting with the environment, problem-solving and to a degree, being creative.
Tradeshow Innovation through Artificial Intelligence
Innovative ideas born from the use of machine intelligence are seeping into the exhibition world where they are inspiring the evolution and transformation of exhibitions and how traditional business is conducted.
