Latest Reports

ETT reports cover the content from all our events. “Gold” members can access all written reports and recorded sessions here as part of their membership. “Basic” members have access to all this content during the live sessions themselves. We do not sell any reports that ETT members have contributed to. Also available for a fee in this section are reports from MBB-Consulting Group, the consultancy agency specialised in the international exhibitions, events, services and e-business sector.

Digital & AI
ett club

Panel Discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies? – Report

As part of its mission “ETT Exhibition Marketing Months, Exploring the best reopening marketing strategies”, ETT Club is delighted to present the panel discussion: Moving to a 365 approach – should we rip up traditional exhibition marketing strategies? A panel supported by Alison Church, Marketing Director, UK & Global, Easyfairs and ETT sub-group “Eventrepreneurs” group leader.

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People, Skills & Training
ett club

MICRO-WORKSHOP: Engaging more Successfully with your Exhibitors – Report

Education – Discussion – Networking. This Micro-Workshop is aimed at exhibitors’ days for organisers and will cover the following questions: How to run successful exhibitors’ day and how to optimise attendance? What is the right format? What is the top topic exhibitors need to hear? How to train exhibitors’ organisers?

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People, Skills & Training
ett club

MICRO-WORKSHOP: Data Strategy for Exhibitions – Report

Education – Discussion – Networking. What is data strategy? And why is it so important for organisations? How does it fit into the historical moment we are living through, with a pandemic that threatens to radically transform the world of exhibitions and large events?

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