Latest Reports
ETT reports cover the content from all our events. “Gold” members can access all written reports and recorded sessions here as part of their membership. “Basic” members have access to all this content during the live sessions themselves. We do not sell any reports that ETT members have contributed to. Also available for a fee in this section are reports from MBB-Consulting Group, the consultancy agency specialised in the international exhibitions, events, services and e-business sector.


UFI latest Research: Annual analysis of market developments for Asia/Pacific by country – Order Form
UFI Research: Annual analysis of market developments for Asia/Pacific by country.


UFI latest Research: The Exhibition Industry in Latin America (2020) – Order Form
UFI Research: The Exhibition Industry in Latin America (2020) – Order Form


Panel Discussion: INCLUSIVE LEADERSHIP – How to advance women and diversity in leadership? – Report
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ETT Onboarding Webinar – Report
Interested in what the Exhibition Think Tank can offer and how it works? Then join the ETT Onboarding Webinar to understand the benefits of becoming an ETT Club member!


Hybrid food tradeshows sector review – Report
This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy


Hybrid Tradeshows: the Definition and Benefits of Digital Formats – Report
This report provides you with:
• A definition of a hybrid event
• A framework to build hybrid strategies
• Examples of how tradeshow websites can be rated in terms of hybrid KPIs
• An overview and insights of possible digital formats
• Pros and cons of digital formats in a hybrid strategy
• Supplier overview and tools to establish a hybrid strategy

