Alexandria Robinson

Mentor

Show Director - Messe Frankfurt Middle East GmbH

Alexandria began her career in the exhibition industry some 15 years ago, first running events in London, UK. After two years there she relocated to Dubai, United Arab Emirates to their thriving MICE industry where she currently continues to develop and enhance the world of B2B events in a Face-to-Face environment.

Already possessing much knowledge of working with small to medium size companies, throughout the last 9 years Alexandria has been working for the third largest international organizer Messe Frankfurt - in their Middle East office - progressing her way through the ranks and managing various show sizes across a wide range of industries. Having gained a depth of experience running medium sized events across consumer goods platforms, she has since transferred over to a technology portfolio and is now running the region’s largest security, fire and safety event.

In order to enhance the experience of trade shows and offer more value lead content, Alexandria has spent considerable time and focus delving into the digital space. She has developed a community platform for her show and industry and pivoted ways to interact with both visitors and exhibitors during the pandemic. She quotes

“There is so much experience and learning that I have gained throughout the last two years, and I believe it to be so important to share these insights with those who are on their events/exhibition journey, it would be a privilege to do so and to share in the experiences of others”