Survey results and Workshop: What are the digital challenges in the exhibition industry? – Report

The Exhibition Think Tank Club has partnered with Event Tech Live to run a survey ahead of the London 2022 event with one big question; What are the digital challenges in the exhibition industry?

ETT Club would like to share with you the Survey results and discussion we conducted with our great panel of speakers. Tapping into data strategy, digital marketing and 365 engagement as well as people and skills, the workshop questioned the survey results and highlighted the challenges our industry is facing with data, collecting data and more importantly, how to monetize and use data.

The outcome of the workshop was presented at Event Tech Live London, ExCeL, on the 17 November, recording to follow soon.

A big thank you to our speakers for sharing great insights:

• Alison Church, Chief Marketing Officer, Easyfairs
• Duncan Reid, CEO & Co-founder, Reset Connect
• Matt Harris, Chairman & CEO, Konduko
• Daniel Mortimer, Key Account Director, Expoplatform