Think Tank : Discovering new trade show customer touch points – Report

Welcome to our October Think Tank - Discovering new trade show customer touch points

Three online sessions, two group work tasks

The Think Tank started with sharing the Survey results we conducted in the industry: how much will the customer journey change? A touch point model was presented and the first team work phase was to discover new touch points.

The teams shared and discussed their findings in the second session, and we collectively decided on a list of new touch points. The second group work phase was to select one or two of the new touch points and explore in depth their concepts.

The final team work presentations showed a truly amazing work from everyone, thoughts, ideas and creativity.

A great outcome from the Think Tank including knowledge transfer, ideas, and networking. Thank you to all teams that have contributed!

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