With great talents come great responsibilities: Turning the exhibition industry into a talent magnet – White paper

Banner white paper VaPOr
This white paper was prepared by the following members of the ETT club, in discussion with a wide range of industry interviewees.

“People are being called almost EVERY DAY by head-hunters. We need to up our game both in terms of package, benefits, image, etc.” Exhibition Industry CEO

We are already losing talents. Keeping our talent and upgrading them is the way to keep our industry going.” Senior Exhibition Manager 

As a group of like-minded event professionals who love to learn and share, the members of the VaPOr Group of the Exhibition Think Tank (ETT) embarked on a journey to identify some of the keys to unlock the talent problem. In this paper, we want to share our findings with you, provoke discussion, and present a roadmap for change.

Establishing why talent is such a critical resource in the post-COVID exhibition industry

If you work within the exhibition industry and have not lived under a rock for the past few months, you will have recently read, heard, or discussed about the challenge of attracting and retaining talent. It seems increasingly difficult to keep the best people and an even greater challenge to attract new talent. Why is this and what can we do about it?